Colorants are specialized ingredients added to products to create vibrant, appealing colors that attract attention and reflect brand identity. Used in everything from food and cosmetics to plastics and paints, they offer consistent, long-lasting hues in both natural and synthetic varieties. Key Features: Natural & Synthetic Varieties: Includes plant-based, mineral, and FD&C-approved options. Multi-Industry Use: Ideal for foods, personal care, pharmaceuticals, textiles, and coatings. Color Stability: Maintains vibrancy under various environmental conditions. Customizable Solutions: Available in liquid, powder, and gel formats for diverse applications.